Are you an empathetic listener who is also a good communicator? Do you want to make a direct impact on a company’s revenues and profitability? Do you thrive working in a team setting or aspire to help a company better promote its products and services? If so, the Marketing major may be a great fit for you.
The Marketing major prepares students to identify and understand consumer and organizational needs to help organizations grow by attracting and retaining customers. Students can work on projects for actual companies, network on campus with business professionals, and join marketing clubs. A significant number of Marketing majors also participate in paid internships.